The Holistic Accountant

Sale Succession Strategy – Selling to an External Buyer

Season 5 Episode 32

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In this follow-up episode on succession planning, Stuart and Mena explore the second path: selling your business to an external buyer. Unlike a transition strategy, this approach involves a clean break, often preferred by owners seeking speed, lifestyle change, risk reduction, or when no internal successors are available. Mena begins by outlining the different types of buyers: strategic buyers (such as competitors looking to scale), financial buyers (like private investors or P/E firms), and the key distinctions between industry insiders and outsiders. Stuart then breaks down what buyers are actually purchasing, whether assets or shares, and explains why this matters for both tax outcomes and deal structure.

Next, Mena shares what makes a business attractive to buyers, including having strong systems, clear profitability trends, clean structures, and staff retention strategies. These elements take time to build, which is why business owners should begin preparing 2–3 years in advance. Stuart closes with a look at common pitfalls, like poor planning, unrealistic earn-out clauses, and lack of professional advice, and highlights how communication with staff and clients can make or break a successful sale.

This episode is essential listening for business owners considering an exit. Whether it’s a transition or sale, early planning gives you the power to choose the best path forward.

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IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.

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