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Business By Design
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches.
Business By Design
Latest Episodes
Ep 191: Why your business has four problems, not forty
The three "killers" thin margins, poor reach, and weak demand- tell you what's failing, but not what to build. In this episode, Stuart and Mena introduce VERT: Value, Engine, Reach, and Team the operating system underneath those symptoms, and t...
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Ep 190: Thin margins and empty pipelines are design problems
A thin margin and an empty pipeline both feel like effort problems, so owners respond with more hours. It rarely works. In this episode, Stuart and Mena reframe both as outputs of how a business is designed its pricing, positioning, and channel...
Ep 189 : Does anyone actually want what you sell?
Before you fix your product, your marketing, or your team, Stuart and Mena argue you have to pressure-test something more fundamental: demand. Get it wrong, and everything else simply compounds a weak foundation. The uncomfortable question most...
Ep 188: Most failing businesses are failing at one thing, not twenty
When a business underperforms, owners tend to assume the cause is complex and set about fixing everything at once. It feels productive, and it almost always fails. Stuart and Mena open with a contrarian claim: struggling businesses are far simp...
Ep 187: Why We Retired "The Holistic Accountant"
After five years, Stuart and Mena are deliberately retiring a brand that was working, and the reasoning matters more than the rename. Through an accounting lens, they argue, you can tell what already happened to profit and cash, but never why a...
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